Conscious Marketing Theatre
Perfecting your online marketing is one of the most vital steps you can make if your business is to make profit and align with customer’s wants and needs.
This theatre is your essential guide to maximising the effectiveness of your online marketing campaign and social media influence.
About The Sponsor:
We’re pleased to be running the Conscious Marketing Theatre at Legalex. Each day we are delivering seven excellent workshops and have assembled some of the very best speakers around. Each workshop will be packed with information which you can take back to your firm and put into immediate practice. All the presentations will be made available after the conference for you to share with your colleagues.
Tuesday 28th March
Wednesday 29th March
David Gilroy - Conscious Solutions
Your website is your shop window. With over 2,000,000 searches on legal subjects and the fact that over 80% of adults now go online, it''s clear that you need an effective online presence. But remember it''s not just about having a good website, it''s about what you do with it once you''ve got it that counts. This session will be offering a review of what a law firm''s website should have to be successful in 2017. Offering practical ideas that can be implemented into your current website or one you are planning to build. Looking at staff profiles, the traits of high conversions, creating the right brand for your firm and much more.
Andy Miles - ThinkMarble
This highly informative talk will not only tell you about the cyber security risks to your business, but show you! Using a live ‘hack’ ThinkMarble will talk you through what hackers look for and how to protect your website against potential threats. Getting the basics right can protect you from 80% of attacks and with some quick and easy steps we can show you how.
Jonathan Winchester - Shopper Anonymous UK
The largest customer journey study is being repeated for 2017 within the legal sector in the first quarter of 2017 by Shopper Anonymous. This includes hundreds of mystery shops to a large number of UK legal firms. Jonathan Winchester, CEO of Shopper Anonymous, will be unveiling the findings and discussing the ‘golden nuggets’ that firms need in order to keep ahead of their competition and change the public’s perception of the sector’s current standards.
Rich Dibbins - Conscious Solutions
Social Media Care: Customer Service in a Virtual World
Do you have a social media strategy? If not, it’s time to work one out. From dealing with complaints and negative responses to using the right tools to assist you with social media management, it’s crucial that you examine these in 2017. Find out what tools you can use in 2017 to improve the way you manage social media – including Chatbots, the new Artificial Intelligence…
Lara Squires - Consortium Business Solutions
Most firms are now undertaking marketing in some form but many without a plan and without the right systems and process to record if it works? We’ll talk through some quick and easy ways to get a plan in place along with lots of free tasks and activities that you and your firm can employ before spending a penny. Come along to learn more!
Rich Dibbins - Conscious Solutions
Your Website – Your Client’s Journey How do you plan to convert a prospect on your website? You can’t simply rely on great design. It’s all about interactive features and going beyond a responsive site. Discover which tools you can use you can use to analyse your website performance and the three magic tips to help improve your site right now.