John Hogg

Enlighten IC

John Hogg is managing director of Enlighten IC, an inbound marketing agency focused on delivering high quality marketing advice and support to the professional services and technology sectors.

John is particularly focused on ensuring that a strategic approach is taken for all marketing and business development activities and he has a particular interest in developing professional services websites that generate leads.

Prior to setting up Enlighten IC in 2009, John held senior marketing and business development positions within Banks (Bank of Ireland & Northern Bank), Accountancy (PricewaterhouseCoopers), and Law (Tughans Solicitors and Mason Hayes & Curran in Dublin).

He holds a Business Studies degree from the University of Ulster and is also qualified with the Chartered Institute of Marketing and the Institute of Bankers in Ireland. He is President of the Holywood Chamber of Commerce, sits on the ‘Connecting’ committee of the Institute of Directors in Northern Ireland and is a past Chair of the Professional Marketing Forum in Ireland.

John can be contacted at john@enlighten-ic.com and feel free to connect on LinkedIn https://www.linkedin.com/in/johnhhogg/.

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Why Digital Marketing Isn't Working For Most Law Firms

Website this, Social Media that and Google the other one whilst you’re at it - for many years now lawyers have been bombarded with so many things they simply MUST DO in order to win clients and survive this new world order. Some do, some don’t and others find it doesn’t work for them. This session will look at the options available today, whether they’re right for you and how to make them work to win clients and increase revenue for your law firm!

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