Find Get Grow
Clare Fanner is a legal sector marketing specialist who works with law firms to achieve their goals. Prior to setting up her legal sector marketing consultancy, Clare was the marketing director for two mid-sized regional law firms, including one UK Top 100 law firm.
Clare brings a fresh perspective and approach to law firms. "It all starts with having a strategic approach, no more' doing things we've always done', it's much more about having clear goals and then doing the right things to achieve those goals."
With a strategic approach and a 'roll her sleeves up' attitude Clare has worked with numerous law firms on a range of projects including developing websites, a brand refresh and repositioning, mergers, developing marketing strategies and plans for whole firms as well as for individual teams, mentoring law firm marketers, guiding (and for some firms actually producing) legal directory submissions and leveraging existing client relationships.
Clare is regularly invited to speak across the UK. She has an engaging, humorous and sometimes provocative style - she doesn't shy away from saying what needs to be said!
When time permits, you will find Clare on the golf course or partaking of a glass or two of red wine, preferably South African!
Marketing Strategy for 2020
No matter where you''re going with your firm, a new decade is just around the corner. An effective marketing strategy will help you identify who your audience actually is, and this should then help you find out what has meaning for them. What do they care about, and how does this relate to what you offer? Let’s get talking strategy…
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