Adrienne has a wealth of experience working with law firms in both marketing and business development roles and over the past 20 years, she has held a number of board level positions with prominent South West law firms.
Keenly aware of business and commercial changes in the legal field, this knowledge assists in advising and guiding clients on strategic positioning and respective marketing/business planning. With an analytical mind and exceptional communication skills, she works closely with law firms, assisting them with the implementation of an effective marketing strategy.
More recently, Adrienne has been heavily involved with firms nationally in delivering integrated marketing strategies and plans across the full communication mix: above the line, web presence, direct communications, email marketing, statement messages, literature, social media and SEO/PPC campaigns, whilst continuing to offer marketing support for under-performing partners and fee-earners, client relationship managers and inhouse marketing teams.
Marketing Strategy for 2020
No matter where you''re going with your firm, a new decade is just around the corner. An effective marketing strategy will help you identify who your audience actually is, and this should then help you find out what has meaning for them. What do they care about, and how does this relate to what you offer? Let’s get talking strategy…
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