Adrienne has a wealth of experience working with law firms in both marketing and business development roles and over the past 20 years, she has held a number of board level positions with prominent South West law firms.
Keenly aware of business and commercial changes in the legal field, this knowledge assists in advising and guiding clients on strategic positioning and respective marketing/business planning. With an analytical mind and exceptional communication skills, she works closely with law firms, assisting them with the implementation of an effective marketing strategy.
More recently, Adrienne has been heavily involved with firms nationally in delivering integrated marketing strategies and plans across the full communication mix: above the line, web presence, direct communications, email marketing, statement messages, literature, social media, SEO/PPC campaigns, whilst continuing to offer marketing support for partners, client relationship managers and fee-earners.
Marketing Strategy: It should be on your breakfast menu …
No matter where you're going with your firm, start your day once a week with a focus on strategy. An effective marketing strategy will help you identify who your audience actually is, and this should then help you find out what has meaning for them. What do they care about, and how does this relate to what you offer? Let’s get talking strategy…
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